Principles of Effective SEO

Search engine optimization, or SEO, is a widely-used practice employed to scale traffic by optimizing your webpages to appear higher up on search engine result pages (SERPs), which is mostly just Google’s pages.

As you might know already, there are tons of benefits of SEO. It builds your brand value and website authority, it boosts your passive income, and more. Read our other article, Understanding the Impact of SEO on Your Website. It will clear all your doubts regarding the benefits of SEO.


Focus on the content.

  • For effective SEO, aim towards great content. All the rest will come together.
  • Be original, insightful, engaging, unique, and write long pieces. If you’re just remodeling already existing content or worse yet, plagiarizing – forget any SEO strategy that can work for you in the long term.
  • Don’t do keyword stuffing. Keywords shall be present at least in the first and last paragraphs. Add LSI keywords and main keywords throughout the post but don’t make it too obvious or forced.
  • The keyword of a page shall be present in its URL and main headline as well.

Not just links, build good relationships. Link building is great art in itself.

  • Natural link building is slow. Be active on social media and link to others and the process will be fastened.
  • As your website’s age increases, it’ll start attracting good backlinks.
  • Remove backlinks from spammy sources. It can penalize your website.
  • Reach out to industry leaders and authority websites in your niche. Ask them to help you spread the word. More authoritative websites linking to you means more authority your website gets in SEO terms.

Be social.

  • Your content shall be shareable. Easily shareable.
  • Sharing of your URL on social media isn’t as effective as links on other, related websites. But it’s important for another reason. The more social bookmarking and social chatter you have, the more promising and engaging your content is for search engines.
  • Be happy to link to other websites and external sources. It helps your user complete their information cycle. It’s also taken into consideration by search engines.

Present your brand promise, idea, products, selling point, call to action, or message as clearly and quickly as possible.

  • Don’t make visitors wait.
  • Don’t make them confused before they figure out the meaty content.

Process data
Analyze, learn, experiment, repeat.

  • Learn from your mistakes.
  • Build on top-performing pages.
  • See why are top-performing pages and items there.
  • Process your analysis data from Google Analytics and Webmaster Tools to set goals, track growth, and devise fresh new plans to have even more effective SEO.

In this age, content isn’t just text.

  • Utilize all forms of content: text, video, images, podcasts/audio, downloadables, web apps, HTML5 elements, etc. as suited.
  • Animated explainer videos work like a charm. If you need to explain something, think of getting a quick animated explainer made rather than typing 500 words for it. On Fiverr, you can get them for $5.
  • Infographics have immense power. There must be something you can research related to your website’s niche. Do it. Make tasty infographics and make them easily shareable.


  • Swiftness is important for effective SEO. Minimize code, use CDN if necessary, use only JPGs if possible, load scripts in the footer, use cache services, etc., to increase page load speed.
  • Make sure your website is responsive and fully mobile-friendly.
  • HTTPs certificate is important for eCommerce websites to rank higher.
  • Have an engaging, modern design and look. Boring websites make visitors bounce. Headings shall be big and bold, the website shall not look outdated, don’t use dead colors as backgrounds. If it doesn’t look good to the eyes, it isn’t any good.
  • Have a proper visual hierarchy for your website. Make it easy to navigate from one page to another. Have multiple lists and menus around main content to make more content discoverable, besides only one navigation top-bar.
  • Digital marketing is necessary. Invest small – social media has a lot of options for paid advertisement and sponsored content, like Facebook, Twitter, LinkedIn, Pinterest, etc. Once you sustain yourself with ads, go for Ad Words.
  • Utilize tags, <h1> for heading, <h2> for subheads, etc.

Written by Geoffrey Donahue, who specializes in providing professional search engine optimization services to reputed clients. Her work has been widely appreciated, and although she has a small number of clients, that’s because she picks only those websites to work on which promise a good learning scope. 





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